Docs · Reference
Brand kit
The crate mark, the wordmark, the two desks and the colour roles — and how not to use them.
The mark
A crate on the shelf with a cyan lid: the bundle, kept in stock. The crates take the text colour; the lid is always the electric cyan accent.
- Mark (SVG) · Lockup (SVG) · Wordmark (SVG)
- The wordmark is always lowercase “backstock”; in prose the product is “Backstock”.
- Dark grounds use the files above; light grounds use the ink variants.
Colour
Ground
Night #071013 · Day #EDF3F3
Ink
Night #EEF6F6 · Day #0A1B20
Cyan · vault agent
Night #4FD8FF · Day #17C0E8
Gold · backer payback
Night #ECC978 · Day #7D5C0C
Slate · quote asset
Night #A9BFE6 · Day #2F5A99
Mint / pink · price
Night #3CE3AB / #F5548A
Two themes, same names: the dark Night desk (teal-black) and the light Day desk (cool off-white). Every colour has one job. Cyan means the vault agent or the protocol did something, and fills the primary action. Gold means backers got paid, and nothing else. Slate marks the quote asset a launch is priced in. Mint and pink-red mean price direction only. Everything else is ink and greys.
Type
Sora for everything — words, labels and numbers, with tabular figures so columns line up; ExtraBold and tight for headlines. Geist Mono only for addresses, signatures, hashes and code. Numbers come first and carry their unit: the quote symbol, with USD beside it.
Don't
- Recolour the lid, round the crate, or add glows, gradients or padlocks.
- Promise outcomes: no “safe”, “guaranteed”, “100x”, no rockets, and no “floor” except the vault floor. Every upside comes with its condition.
- Call a coin a stock or a share, or imply backing is an investment in a company.
- Say “AI” or “bot”: it’s the vault agent.