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Brand kit

The crate mark, the wordmark, the two desks and the colour roles — and how not to use them.

The mark

A crate on the shelf with a cyan lid: the bundle, kept in stock. The crates take the text colour; the lid is always the electric cyan accent.

Colour

Ground

Night #071013 · Day #EDF3F3

Ink

Night #EEF6F6 · Day #0A1B20

Cyan · vault agent

Night #4FD8FF · Day #17C0E8

Gold · backer payback

Night #ECC978 · Day #7D5C0C

Slate · quote asset

Night #A9BFE6 · Day #2F5A99

Mint / pink · price

Night #3CE3AB / #F5548A

Two themes, same names: the dark Night desk (teal-black) and the light Day desk (cool off-white). Every colour has one job. Cyan means the vault agent or the protocol did something, and fills the primary action. Gold means backers got paid, and nothing else. Slate marks the quote asset a launch is priced in. Mint and pink-red mean price direction only. Everything else is ink and greys.

Type

Sora for everything — words, labels and numbers, with tabular figures so columns line up; ExtraBold and tight for headlines. Geist Mono only for addresses, signatures, hashes and code. Numbers come first and carry their unit: the quote symbol, with USD beside it.

Don't

  • Recolour the lid, round the crate, or add glows, gradients or padlocks.
  • Promise outcomes: no “safe”, “guaranteed”, “100x”, no rockets, and no “floor” except the vault floor. Every upside comes with its condition.
  • Call a coin a stock or a share, or imply backing is an investment in a company.
  • Say “AI” or “bot”: it’s the vault agent.
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